Face it; if you’re not on the first page of a given search engine’s results, chances are you’re not being seen by your prospective clients. By utilizing some simple meta tag strategies, you can improve your results dramatically and reach your target audience with incredible efficiency.
First, let’s take a look at a search engine; we’ll use Google as our example. When users search for a venue, offer or anything else for that matter, they enter the keywords they are looking for and hope for the best results. When they receive their search results is the point in which you’re search engine optimization (SEO ) efforts will show. Use these two simple tips below to dramatically improve your chances of being seen.
The initial entry, the meta-title, is the clickable link that will redirect a user to the desired page. This title needs to be tight, succinct and tell users exactly what they can expect to find on the other side of the link. With a maximum of 70 characters, there is no room for wasted space. Keywords like a brand name, “Bonus”, “Promotion”, and the like will be essential in grabbing your target’s attention. Keywords should be positioned from left to right, with those keywords of greater importance being furthest to the left. Using the Winner Casino welcome offer as an example for say, a review page, ”Winner Casino Review – €350 No-Deposit Welcome Bonus” would be a strong meta-title.
This is strong because it incorporates two important elements within a single line, Search Engine Optimization and Marketing. The phrase “Winner Casino Review” will serve to optimize your search ranking position, while “€350 No-Deposit Welcome Bonus” serves to entice the player and add incentive to click the link by offering a reward for choosing this given brand’s casino.
The remaining text below the meta-title entry is called the meta-description, it helps to support your link with a bit of teaser-text, giving users a bit more detail about what they can expect to find on the inner page of your link. A maximum character count of 140 doesn’t leave much room to mince words, as anything beyond this length will not be displayed on the search results page. If your link describes an offer with a given gaming brand, you’ll definitely want to include the brand’s name, keywords like bonus or promotion, the amount or percentage of return prospective players can expect to receive and the like.
These two simple entries can make a world of difference when implemented properly and will help to capture your user base’s attention better than the competition.